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Volunteer Recruitment: 7 Efficient Methods


Image this – an animal shelter with nobody there to observe the puppies and kittens up for adoption, a meals financial institution with nobody there to gather donations, a disaster hotline with nobody there to reply the cellphone. Nonprofits of all sizes and styles depend on volunteers to maintain their mission going.

Whereas volunteers are essential to mission-driven organizations, it may be tough to seek out them and to carry onto those you do have. That’s the place efficient volunteer recruitment is available in.

Do you know that in 2014, 67% of individuals discovered volunteer alternatives on-line, in comparison with solely 34% in 2006? This statistic barely scratches the floor of all the perfect information on learn how to recruit volunteers.

This information will cowl the next factors to assist your nonprofit recruit as many superb volunteers as potential:

Able to be taught the ins and outs of volunteer recruitment? Let’s dive in.

Getting Attention is a Google Ad Grant agency that can help with volunteer recruitment.


Here are the answers to volunteer recruitment frequently asked questions.

Volunteer Recruitment: FAQ

Let’s begin by masking just a few of essentially the most ceaselessly requested questions to interrupt this useful subject down:

Why is volunteer recruitment essential?

The significance of volunteer recruitment traces again to at least one central concept: volunteers are very important to conserving your nonprofit going. And recruitment is the way you get your volunteers! Listed here are 3 ways your group advantages from volunteers:

Volunteer recruitment is important because volunteers are twice as likely to donate than other people.

How do I recruit volunteers?

So they’re essential, however how precisely do you recruit volunteers? We cowl the seven greatest volunteer recruitment methods and concepts afterward. For now, right here’s a synopsis of learn how to recruit a volunteer help system:

  • Reevaluate your present volunteer program
  • Determine what you want from volunteers
  • Survey your present volunteers
  • Set up clear job descriptions
  • Clearly plan your recruitment technique

Talking of that final step, let’s have a look at why volunteer recruitment plans are essential.

Do I want a volunteer recruitment plan?

Volunteer recruitment is important to get the attention of the limited number of volunteers out there.

The quick reply is sure, your nonprofit wants a volunteer recruitment program. There are a restricted variety of potential volunteers on the market. For greatest outcomes, it’s essential you’ve an organized, evidence-based strategy to recruiting your volunteers.

In response to the Bureau of Labor and Statistics, 72% of volunteers solely serve one group or trigger. Be sure the trigger they select to help is your nonprofit by implementing a strategic volunteer recruitment plan to seize their consideration.

Now, let’s transfer into truly placing collectively this sort of plan.


Getting Attention provides five strategies on how to recruit volunteers.

Find out how to Recruit Volunteers: 5 Steps to Get Began

Don’t get so overwhelmed by the work that volunteer recruitment requires that you simply don’t get a plan began. That will help you out, we’ll break it down into 5 easy steps.

First, let’s underscore the significance of fine volunteer communication all through your entire course of.

When you don’t clearly and successfully talk along with your volunteers— potential, former, and present— none of those steps will matter! Try this information for a extra in-depth look into learn how to greatest join along with your volunteer base.

Now, let’s dive into the 5 steps on learn how to recruit volunteers:

Here are Getting Attention's five steps to volunteer recruitment.

1. Reevaluate your present volunteer program.

Start with an in depth have a look at your present volunteer program. With the intention to get individuals to take part, you want a program that’s partaking, appreciative, and significant. Right here’s what we imply:

  • Participating: Is your volunteer program interactive? Do individuals rise up shut and private along with your nonprofit’s work? Are there alternatives to work together with employees and different volunteers?
  • Appreciative: Volunteers ought to really feel valued for his or her contributions. There are numerous methods to indicate appreciation— a easy electronic mail, social media publish, and even letter can go a great distance.
  • Significant: Give your volunteers the chance to make a major influence in your nonprofit’s mission. The extra a person seems like they’re making a optimistic influence, the extra seemingly they’re to return.

You should utilize an inner analysis to grasp the current operations of your volunteer program, however we additionally closely encourage you to survey your present volunteers. They’re the individuals who actually expertise your volunteer program, and so they’ll convey an out of doors perspective. Plus, asking in your volunteers’ opinions will present you care about what they need to say.

2. Determine your volunteer wants.

After you identify what’s and isn’t working in your present volunteer program, it is advisable determine what kind(s) of volunteers you want essentially the most. Ask your self these inquiries to articulate your nonprofit’s volunteer wants:

  • What kind of group are we? Many individuals select to volunteer for organizations that align with their pursuits, expertise, and passions. Work out who your nonprofit’s mission appeals to.
  • What kind of volunteer program do we provide? There are various kinds of nonprofit packages: formal, non-formal, project-based, and extra. Outline your volunteer program so that you’ll appeal to individuals who will take pleasure in that kind of program.
  • How many individuals do we want? Do you want one individual to come back commonly? 10 individuals per week in shifts? 100 individuals for one particular day? There’s nobody set quantity of volunteers, so determine what fits your nonprofit greatest.

Answering these questions will likely be invaluable as you expertly craft your volunteer recruitment plan.

3. Give present volunteers a job.

Present volunteers who sincerely take pleasure in working along with your nonprofit might be your greatest recruitment software. Encourage them to achieve out to like-minded buddies and convey them alongside for his or her subsequent volunteer shift. Since they’re aware of the method, they will additionally assist onboard and acclimate new volunteers.

This peer-to-peer recruiting will come in useful as a extra private recruitment technique.

4. Formalize your job descriptions and desired expertise.

Getting particular along with your volunteer job descriptions is a win-win in your nonprofit and potential volunteers: on one hand, you’ll recruit volunteers with the ability units you want most, and alternatively, people trying to volunteer will know whether or not or not you’re the precise match for them.

Volunteer jobs don’t essentially need to be duties that everybody can do. Suppose outdoors the field to what your group may benefit from:

  • Graphic design
  • Pictures
  • Writing
  • Translation
  • And extra!

You received’t get what you don’t ask for, so you should definitely embrace expertise you’d like to see in your volunteers for the perfect recruitment outcomes.

5. Decide your recruitment methods.

After rigorously contemplating all the data you’ve gathered within the above steps, set up a transparent and arranged technique in your volunteer recruitment.

Want concepts for particular methods to recruit volunteers? Learn on for seven of the perfect volunteer recruitment methods on the market.


Here are seven ideas to inspire your volunteer recruitment plan.

7 Volunteer Recruitment Methods and Concepts

There’s nobody solution to efficiently recruit volunteers. Really, the chances are limitless in terms of volunteer recruitment methods. That will appear daunting, however as an alternative, consider it as thrilling.

We’ve supplied seven of the highest methods to recruit high quality volunteers. Contemplate this your nonprofit’s go-to information for volunteer recruitment technique inspiration:

School partnerships are an effective volunteer recruitment strategy.

Set up a faculty partnership.

Over one in 4 faculty college students and youngsters volunteer with nonprofits. Attain out to native center and excessive colleges, in addition to schools and universities in your space to recruit this age group in your group.

College students are a crucial component of volunteer recruitment.

Many faculties encourage college students to volunteer by providing awards to college students who attain a specific amount of service hours. Volunteering additionally provides college students a possibility to construct their résumés for school and job purposes, make useful connections, and stability out their educational tasks.

To unfold the phrase, colleges may publish flyers about your volunteer program, embrace a pitch for it of their electronic mail publication, and even arrange a time for representatives out of your nonprofit to go to courses and encourage college students to get entangled.

General, establishing a partnership with an instructional establishment is an effective way to achieve a younger viewers of potential volunteers, and hopefully, construct a robust volunteer base for years to come back.

Social media is an important part of volunteer recruitment.

Use social media for promotion.

Social media is an effective way to achieve lots of people with out having to spend a lot cash. Get artistic along with your Instagram, Twitter, and Fb pages to let potential volunteers see how enjoyable it’s to work along with your group.

Listed here are just some concepts for learn how to promote your volunteer program on social media:

  • Go “behind the scenes.” Give everybody a glimpse into what a day appears to be like like at your nonprofit. Present individuals the significant work they get to be part of in the event that they volunteer with you.
  • Submit volunteer testimonials. Get some nice motion pictures of your most devoted volunteers and ask them for a quote about why they love what they do. Then, publish the image with their quote because the caption for instance how pleased your volunteers are.
  • Let individuals do an account “takeover.” This tactic might be a day-in-the-life for certainly one of your volunteers. Everybody watching will get an concept of what it means to volunteer along with your nonprofit, and hopefully need to get in on the motion.

Within the digital world we reside in, social media is a no brainer solution to attain a big group in terms of volunteer recruitment.

Recent donors are a valuable part of volunteer recruitment.

Attain out to current donors.

It’s seemingly that a minimum of some people who exit of their solution to give cash to your group will likely be keen to offer their time as properly.

Attain out to current first-time donors to thank them for his or her contribution, and allow them to know there are extra methods to get entangled in the event that they need to. Additionally, attain out to one-time donors to allow them to find out about your volunteer alternatives—  they could not have the monetary means to donate commonly however may provide their time.

In response to the Bureau of Labor and Statistics, individuals between the ages 35 and 54 are almost certainly to volunteer their time with nonprofits. Contemplate segmenting your donor database and reaching out to this group, amongst others, who can be almost certainly to take part in a volunteer program.

Corporate partnerships are a crucial part of volunteer recruitment.

Domesticate company partnerships.

Leverage corporate volunteer grant programs as part of your volunteer recruitment plan.

Company philanthropy is one other wonderful avenue for volunteer recruitment. By reaching out to a enterprise and forming a relationship with them, you’re opening the door to them supporting your nonprofit in a lot of methods. For instance, they might encourage their workers to volunteer along with your group.

One other manner they might help you is thru a volunteer grant. Volunteer grants are monetary help that firms give to nonprofits the place their workers commonly volunteer. 40% of Fortune 500 firms provide volunteer grant packages, so that they’re fairly widespread.

Wish to uncover what essentially the most promising company partnership leads are in your nonprofit? Contemplate performing an employer append in your donor database to see what employers you have already got sturdy connections to.

Past volunteers are a great volunteer recruitment resource.

Contact previous volunteers.

It’s potential that your group has misplaced volunteers over time. Simply because they stopped volunteering for now doesn’t imply they’ve stopped ceaselessly. Attain out to them to attempt to re-recruit them to your group!

After you revamp your volunteer program, you may ship them an electronic mail detailing what the brand new and improved system is like and encourage them to return.

You might additionally ask for his or her suggestions firstly of the method and embrace them in your volunteer survey. Their suggestions could also be extra useful than present volunteers as a result of you may determine what about your program, if something, pushed them to cease volunteering.

Try this information on volunteer administration for the perfect methods to maintain present volunteers round.

Advertising is a valuable component of volunteer recruitment.

Promote your open positions.

Potential volunteers received’t know they might work along with your nonprofit in case you don’t actively promote your open positions. Promote what alternatives your group has for individuals to get entangled.

A unbelievable, cost-effective manner for nonprofits to promote is the Google Advert Grants program. Google Grants is a nonprofit advertising grant program that offers nonprofits $10,000 a month in AdWord credit. Eligible charitable organizations can use these funds to drive their title and mission to the highest of Google search outcomes for related area of interest audiences.

By way of volunteer recruitment, you could possibly use this grant to focus on potential volunteers with commercials of your open volunteer positions. To be taught extra about this program and decide in case your nonprofit is eligible, use our complete eligibility information.

Taken with Google Advert Grants, however unsure the place to begin? Getting Consideration is an authorized Google Advert Grant company, and we might help you get began.

Strengthen your website as part of your volunteer recruitment plan.

Create a strong volunteer web page in your web site.

Listed here are some concepts for issues you need to embrace on this web page:

Here are four elements to include on your nonprofit website for successful volunteer recruitment.

  • Description of open alternatives
  • A hyperlink to the signup sheet
  • An FAQ checklist
  • Pictures of volunteers in motion
  • Contact information to achieve out to with questions

Make it as straightforward as potential for people to discover ways to volunteer along with your group. The better and extra accessible the method is, the extra success you’ll have with volunteer recruitment.

Now that you’ve got the perfect methods and concepts in your volunteer recruitment toolbox, you’re all set to collect the perfect group of volunteers in your nonprofit.

Getting Attention concludes its piece on volunteer recruitment.

Wrapping Up

Recruiting high-quality volunteers to help your nonprofit’s mission is important to your nonprofit’s success. Fortunately, there are a variety of ideas, methods, and techniques so that you can use when making a volunteer recruitment plan.

Earlier than we go, listed here are three further sources that will help you in your nonprofit advertising journey:

Getting Attention is a Google Ad Grant agency that can help with volunteer recruitment.

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