As I began scripting this submit, it felt eerily acquainted. I appeared again by way of the archives and located that I’d written a submit of the identical title again in 2012! Whereas the examples are outdated, many of the info in that submit continues to be related. Take a second to learn it – I’ll wait.
Right this moment’s submit shares knowledge from a company that has seen some superior outcomes after following a few of the greatest practices for his or her e-mail sign-up thanks web page. When IndyHumane redesigned their web site, they integrated an omnipresent, highly-visible e-mail sign-up field simply above their web page footer:
This type is fantastically easy in that it solely requires the constituent’s e-mail tackle, which is sufficient knowledge to start out a dialog, however why not take it additional? You recognize that giddy, excited feeling you get once you first meet somebody you want? That’s akin to how your brand-new e-mail subscribers really feel. They’re excited they discovered you and desirous to be taught extra and share extra. As such, Blackbaud really useful that IndyHumane follow-up with a survey to gather the subscribers’ names and different vital knowledge. Here’s a screenshot of that web page:
Two months after this new type went dwell, I ran a fast examine on their knowledge to see what number of subscribers had accomplished the second type. I used to be amazed to find that 86% of e-mail subscribers accomplished the second type! From a cursory take a look at the information, virtually all of these type completions included some extra contact info and/or Curiosity knowledge. This extra step and the information collected from it could possibly assist IndyHumane (and also you!) develop deeper relationships with these new subscribers and tailor communications based mostly on constituents’ pursuits.
What does your E mail Signal-up thanks web page appear like? Are you benefiting from this second of peak curiosity and giddiness to be taught extra about your subscribers? I’d love to listen to your outcomes and concepts!