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HomeFundraisingStanding of UK Fundraising 2021: new report from Blackbaud

Standing of UK Fundraising 2021: new report from Blackbaud

Our colleagues at Blackbaud have launched the brand new Standing of UK Fundraising Report 2021 – the extremely anticipated new report that includes the views of over 1000 charity professionals.

The annual report is an distinctive benchmarking software for charities, sharing insights on charity revenue, supporters, fundraising in the course of the pandemic and digital transformation.

We’ve just a few highlights from the report back to share with you under…

Digital transformation

The report requested the non-profit group how necessary they consider digital transformation is:

• Over 60% agree it’s crucial to success
• And 70% consider it’s necessary for organisations to develop digital maturity

But, the survey discovered that the sector at the moment charges itself at 5/10 for maturity, and solely 17% assume each space of their organisation is match for function on this digital age.

A digitally mature charity is one during which digital instruments, know-how and expertise are built-in throughout each a part of the organisation.

The place would you say your organisation is on the digital maturity spectrum?

The outcomes present there are 4 distinct classes relating to how far alongside the digital maturity journey non-profits are:

  • Digital Sceptics – digitally immature organisations, with little interest in turning into ‘digital’
  • Digital Rookies – they’re additionally digitally immature, however they do see the significance of digital transformation
  • Digital Adopters – they charge themselves as a 6 or 7 on the dimensions
  • Digital Specialists – this group is totally digitally mature, and put being digital on the coronary heart of all the pieces.

And the Digital Specialists actually are successful…

  • 71% of Digital Specialists stated they’re optimistic that their organisations will meet fundraising targets within the subsequent 12-18 months, in comparison with 42% of Digital Sceptics
  • 47% of our Digital Specialists group reported that they’re gaining extra supporters than they’re dropping, in comparison with 28% of Digital Sceptics, and 30% of Digital Rookies
  • 94% of Digital Specialists stated that they’ve discovered new and revolutionary methods to ship their providers, in comparison with 62% of Digital Sceptics


50% of respondents to the survey reported that they’d met or exceeded their annual fundraising goal. Nonetheless, general organisations haven’t been as profitable in assembly targets as in earlier years. This yr, 21% simply met their fundraising goal – this can be a noticeably decrease proportion than the prior two years (26% in 2020 and 25% in 2019). And 29% stated they didn’t meet their fundraising goal this yr, that is greater than the final two years (26% in 2020 and 24% in 2019).

Respondents have additionally reported a lower in revenue for the final three years. 40% have reported a lower in revenue this yr – up from solely 21% experiencing a lower in 2019.


In additional optimistic information, the vast majority of charities reported that supporter numbers are trying good! 36% stated they’re gaining extra supporters than they’re dropping and 45% stated their supporter numbers stay pretty constant.

Apparently, the organisations that use CRM programs are extra profitable at acquisition. Those that use CRM software program usually tend to say they’re gaining extra supporters than they’re dropping (43% vs 38% of those that don’t use a CRM system).

Optimism returns

Regardless of a troublesome time for everybody, the report confirmed that charities are beginning to really feel rather more optimistic in regards to the future:

  • 60% of respondents to the survey stated they’re optimistic their organisation will thrive within the subsequent 12-18 months
  • 77% are optimistic they may retain supporters
  • 60% are optimistic they may meet fundraising targets

Accessible to obtain now

Get your free copy of The Standing of UK Fundraising to learn all of the findings.



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