“There are three locations we may be in life financially,” stated Ian Pruckner, talking to host Aaron Amuchastegui, in a latest episode of the Actual Property Rockstars podcast.
“We are able to stay within the land of not sufficient. I bear in mind what that’s like…The dearth of cash consumes you. Each choice you make is being made out of a place of lack.
“The second place you may stay is the land of simply sufficient. There are such a lot of individuals who stay in that land. The payments are paid, and issues are OK. They’re not unimaginable. They’re not all over the world. They’re not life altering. To me, it’s simply so unhappy to observe individuals stay their entire life having settled for one thing lower than what they have been able to.
“And the third place you may stay is the land of greater than sufficient… You’ve bought the cash factor below management. You’re not anxious about that anymore.
“I’ve lived in all three,” Pruckner stated, “and I promise you the land of greater than sufficient is the perfect of all three to be in.”
It’s All in Your Head
From there, the 2 males launched right into a dialogue about shifting your mindset.
“Most individuals attempt to change actions, however they nonetheless assume ‘cash’s arduous to make,’ or ‘I’m not ok.’ Folks need to go to a seminar or get a brand new app,” Pruckner continued, “but when we don’t change our beliefs, what we get received’t change a lot.”
“Folks assume it’s arduous to be an entrepreneur, agreed Amuchastegui. “Let’s have a look at that perception and speak to individuals who bought over it. There are such a lot of issues you are able to do.”
So goes the 973rd episode of the favored “Actual Property Rockstars” podcast. The podcast is ranked within the high 20 for enterprise podcasts on the Apple podcast charts, and it’s not arduous to see why. With its upbeat, tone, and enthusiastic, business-savvy company, the present delivers an influence dose of motivation to actual property brokers. Plus, every present is chock-full of data brokers can use. Episodes cowl a variety of agent-focused matters, akin to gross sales, advertising and marketing, lead technology, the deserves of becoming a member of a staff vs. going solo, and state-of-the-market and financial evaluation. New episodes can be found each Monday and Thursday.
Initially branded as “Pat Hiban Interviews Actual Property Rockstars,” the podcast was created by former actual property dealer Pat Hiban, who determined—after making thousands and thousands in actual property—that he needed give again to the trade that had given him a lot success.
Hiban needed to share his information with as many individuals as potential in a format that may be free for all.
Hiban started working, interviewing high brokers in addition to up-and-coming newbies to get their secrets and techniques for fulfillment. And every visitor on the present needed to carry a “reward” to incorporate within the podcast’s “Agent Success Toolbox,” which incorporates gross sales suggestions, pattern advertising and marketing supplies, enterprise articles, and the rest a visitor believes listeners can use to enhance their actual property enterprise.
The toolbox is free to anybody who visits the web site and joins the e-mail e-newsletter.
Hiban hosted till late 2019 after which realized—after conducting over 850 interviews—that he was burned out. He put the podcast up on the market and acquired three bids—two from actual property brokers and one from Amuchastegui. Hiban knew Amuchastegui—an actual property investor, entrepreneur and former house builder—from GoBundance, an journey journey group that Hiban had co-founded, and determined to just accept his bid.
“I knew Aaron would perceive the company and benefit from the technique of interviewing brokers,” says Hiban.
Now generally known as “Actual Property Rockstars,” the podcast has recorded over 900 episodes and had over 5 million downloads.
In line with Amuchastegui, the success of the podcast springs from their rigorously chosen and curated company.
“Our greatest objective is to supply worth,” says Amuchastegui. “We search for lively brokers who’re producing proper now.”
It’s Not Concerning the Cash
New brokers will even discover a whole lot of inspiration within the present. In a Might 27 episode titled “How Any New Agent Can Outsell Trade Veterans,” Taylor Tolbert, an agent with Grey Realty in Woodbridge, Va., who acquired his license in December 2019, defined how he was capable of thrive as a newcomer throughout the pandemic. In 2020, Tolbert had 26 closings for a complete of $10.5 million in gross sales quantity.
Tolbert’s primary tip for different new brokers? He really helpful not fascinated with cash—however considering as a substitute about serving individuals. “In case you begin taking a look at individuals as numbers on a spreadsheet,” Tolbert stated, “you’re not going to do properly. Put their wants first. Concentrate on serving and serving to your purchasers.”
“Actual Property Rockstars” additionally gives in-depth financial evaluation of their “State of the Market” episodes, which started airing in 2019 and seem on Mondays and Thursdays. What makes these episodes particular, in accordance with Amuchastegui, is how they break down difficult monetary and financial info, which might generally be intimidating to listeners.
“We attempt to decipher the information,” says Amuchastegui, “and discover the weather which are relevant to the common agent.”
Within the Might 31 SOTM episode “This Is Nothing Just like the Final Foreclosures Disaster,” Sean O’Toole, CEO of actual property knowledge firm PropertyRadar , mentioned the explanations 2021 received’t produce a wave of foreclosures like 2008 did, arguing that market circumstances are very completely different in the present day than they have been again then. (NAR chief economist Lawrence Yun has additionally in contrast circumstances between then and now and identified key variations, such low stock and no subprime mortgages in 2021.) O’Toole additionally mentioned the specter of rising inflation. He stated he doesn’t imagine it’s more likely to trigger a decline within the housing market this yr. One potential trigger for a rise in shopper costs, he says, is just that persons are getting out once more and beginning to spend all the cash they’ve saved throughout the pandemic.
O’Toole touted actual property as a hedge in opposition to inflation, notably for these seeking to put money into a house for his or her household and stay there for years. “In case you’re an investor—not a speculator—there’s by no means a nasty time to purchase.”
Best Pleasure: An Agent’s Success
Above all, Amuchastegui says, he desires listeners to really feel impressed and to seek out the instruments that can assist them succeed.
“We would like individuals to like actual property,” he says. “My best pleasure is once we get a listener who turns into an agent after which will get to come back on the present and provides again with what they’ve realized.”