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I Made $1.3 Million From a Single LinkedIn Submit | by Tom Fairey


Listed here are the teachings I realized.

Photograph by Flickr from Pexels

This isn’t an exaggeration, this actually occurred. Let me provide you with some context: The $1.3 million was an funding examine. The put up was a picture. The funding got here from somebody I’d by no means spoken to earlier than and had seen the put up and despatched me a DM. Since this occurred, I’ve had time to mirror on what made this potential, and there are some distinct classes, which I’ll share on this story.

However first, a little bit background. I run a startup (Stakester), we’re two years previous, we’re in e-sports, so it’s a cool sector, and we’re experiencing some nice consumer progress. I’ve simply over 7k connections on LinkedIn.

I wasn’t aiming to lift any cash at this stage; we’d simply closed a funding spherical. However we’re a startup, and the reality is we’re all the time elevating, simply perhaps not formally. We’d dried up a little bit on the eye so I wished to get seen.

I’d realized a useful lesson throughout our final funding spherical: that with regards to getting cash, the chance for traders to make a big return is every thing, so I wanted to seize their consideration with one thing that confirmed this.

With that in thoughts, right here have been the priorities;

  1. Present progress.
  2. Present it’s taking place shortly.
  3. Get a lot of individuals to see it.
  4. Get a lot of the proper individuals to see it.

Right here’s how I did it:

  1. Choose a metric. Doesn’t actually matter which, so long as it’s significant and rising. Make this the spotlight of the put up. I made the picture a easy graph exhibiting a steep curve.
  2. Point out a timeframe within the put up that appears quick. The trick right here is to make use of a bigger time interval so it has a decrease quantity. So as a substitute of 4 weeks, 1 month. Half a 12 months, as a substitute of 6 months. It’s because the reader will see the quantity, not the interval.
  3. Preserve all the info on LinkedIn — when you want a hyperlink, put it within the feedback. LinkedIn prioritizes posts that maintain individuals on the location. Additionally, add a related hashtag. TOP TIP: the image is prime actual property, however so is your first line, so make it attention-grabbing. Mine, “WARNING. HUGE BRAG BELOW,” was an invite to click on “learn extra.”
  4. That is the magic: In case you add somebody right into a put up, as individuals are typically well mannered, they’ll nearly definitely Prefer it. This implies it’s going to present up on their feed. Due to this fact, tag people who find themselves both within the sector you need to attain, or related to individuals which might be. I tagged everybody who since beginning the enterprise has invested, or has raised funding themselves. As a result of all of them could have related networks.

Lesson 1 — Shapes Promote

It doesn’t matter what the graph exhibits, simply the form of it. It provides an immediate emotional response. We see the Covid stats going up, we panic, we see them taking place, we calm down. Will we take a look at the numbers and what they characterize? Not often. It’s the identical right here, present an attractive curve, individuals are going to get excited.

Lesson 2 — Don’t Ask

The second you ask for cash, the tables flip, you lose the facility. As a substitute, make them come to you. Feed that FOMO they usually’ll begin reaching out.

Lesson 3 — Put in The Groundwork

The likelihood of 1 put up getting $1M is, effectively, one in 1,000,000. I used to be extraordinarily fortunate, I do know this. However I made myself extra prone to be fortunate by placing within the groundwork first. I grew my LinkedIn group, I commented on different individuals’s posts so they’re prone to reciprocate. Your profile could be the making of your enterprise. Make investments time and vitality into rising it and your probabilities of being fortunate might be exponentially elevated.

And at last, right here’s the put up.

A number of stats (on the level of elevating):

  • 99 Likes
  • 26 Feedback
  • 9,866 Views

However these stats are largely meaningless.

The stats that matter:

  • 5 chilly DMs from traders
  • 1 deal closed
  • $1.3M raised

The way it began…

The way it completed…

Pen drop.

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