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HomeEntrepreneurHow To Blow Up Your Private Model As A Serial Podcast Visitor

How To Blow Up Your Private Model As A Serial Podcast Visitor


In all places you look, podcast stats are rising. The variety of listeners, exhibits and episodes has every exploded, and the trade is exhibiting no signal of slowing down. Now is a good time to get entangled. Podcasts are at all times searching for attention-grabbing company to introduce to their listeners, and if in case you have a narrative to inform and classes to share, that may very well be you.

Being interviewed on related podcasts could be a low-effort approach to resonate with tens of millions of individuals, all primarily based in your persona and expertise, which in flip can profit your corporation and private model.

Ray Blakney is an entrepreneur who has began and scaled a number of seven-figure enterprise and the founding father of Podcast Hawk, a software program that helps enterprise leaders to be booked on a number of podcast episodes per thirty days. Blakney himself has revealed over 200 episodes on his personal podcast and been a visitor on an additional 200, with 100 of those within the final 12 months alone.

Blakney shared his 4 steps to being booked on a number of podcasts each single month.

1. Outline your objective and get clear in your worth

Earlier than beginning your journey to seem on podcasts, Blakney suggested you “have a clearly outlined objective for being on exhibits.” While your targets don’t need to be the identical for each marketing campaign, they need to be distinctive. For instance, “one podcast tour is perhaps to advertise a brand new product, and one other to construct backlinks to your web site.”

It’s a mistake to squeeze a number of goals into one marketing campaign and can confuse your message, so break up your efforts up in keeping with their accompanying objective. As soon as you realize your objective, determine the worth that you would be able to add to a podcast viewers. “The important thing right here is so as to add worth, not attempt to promote something,” defined Blakney. Attempt to be of service, a font of data and a supply of nice insights. Don’t promote too quickly. “Each podcast has an outro part the place the host will ask how listeners can discover out extra about you. That’s the place you’ll be able to plug your services or products.”

A professional tip is to create a customized touchdown web page in your web site for each podcast you seem on with a particular supply. “This can show you how to get extra prospects and monitor which podcast generated essentially the most gross sales. You may then attain again out to that present for a second look or see if you happen to can promote with them.”

2. Put together and analysis

“The success price of a podcast outreach marketing campaign is improved by having a one-page media package,” suggested Blakney. “The pitch emails you ship needs to be quick and to the purpose however offering extra info that you just hyperlink to is a good hack.” This implies an host can at all times discover out extra. Mix this with level one and use the one-pager to clarify what worth you’ll add to their viewers. Spell it out for the host and inform them what their viewers will acquire from listening to from you.

Now that you realize what you’ll share, it’s time to discover podcasts the place your message will resonate, that can show you how to attain your objective. “For instance, in case your objective is to get extra shoppers in your life coach consulting enterprise, and your message is the way you recovered spectacularly after a divorce, pin down exhibits the place each these subjects meet.” This may embody exhibits about life after divorce, exhibits about recovering from tragedy, exhibits about private growth, and so forth. Area of interest down into the specifics of your message to search out podcasts which are completely aligned along with your message and may’t wait to ask you on.

Blakney recommends these 3 ways to search out podcasts. “Search on Google for ‘podcasts about [topic]’, use streaming companies similar to iTunes or Spotify, in addition to ListenNotes.” Make your shortlist in a spreadsheet and discover the e-mail addresses of all of the exhibits, that are normally on their web sites.

3.  Ship pitches and observe up

An important parts of pitching to a podcast are “making certain your message is true for the viewers, making a compelling pitch in your e-mail, and following up,” defined Blakney, who added, “a compelling pitch doesn’t imply an extended one. The shorter the higher.” Blakney himself begins an e-mail pitch “with a compelling or humorous truth about me that piques their curiosity and retains them studying extra.”

The primary e-mail is a very powerful one and is the one that can get you essentially the most replies, so spend essentially the most time on it. After the primary line, “share the worth you’ll be able to add to their viewers. Analysis the podcast by going to the web site and social media accounts, studying the present description and listening to components of various episodes.” Embrace a minimum of two personalised strains to reveal the e-mail will not be a mass mailout. On the finish, embody a hyperlink to your one-pager or LinkedIn profile to allow them to discover out extra about you.

After the primary e-mail, Blakney recommends a minimum of two observe up emails. “The primary is to examine in and needs to be despatched three or 4 days after the primary. Preserve it quick.” He recommends you ship one other observe up about one week later, “additionally quick, however with a reminder of who you might be and the worth you’ll be able to add.” After this, observe up a couple of extra instances in one-week increments, a tactic Blakney mentioned has helped his shoppers “safe a couple of extra exhibits, since many podcast hosts simply want chasing.”

4.  Apply and promote

When you get booked on the present it isn’t the top of the journey. Blakney is aware of it’s important that you just “put together extensively for the interview and are an amazing visitor.” This consists of sending any further info to the host in good time earlier than the recording date. “Some podcasts have an consumption type that you need to full.”

Extra recommendation from Blakney for good preparation is to, “take heed to among the most up-to-date interviews and be aware of any widespread questions. Discover parts that seem in each present, similar to a daily subject of dialogue or a quickfire query part.” Apply telling your most impactful tales till you’ll be able to ship them completely. After that, it’s establishing an optimum recording house. “Be certain your room is quiet and that you’ve an amazing web connection, ideally related with an ethernet cable.” Blakney recommends investing in a great microphone, which he mentioned, “is value it for the sound high quality and means you’ll come throughout extra skilled.”

It’s vital that you just not solely make a great impression on the listeners but additionally the host. Put together nicely, file an amazing episode with heaps of worth, then observe up once more. “The day after the interview, ship the host a thanks e-mail.” Be an excellent higher visitor by “sharing any hyperlinks or graphics the host offers as soon as your present is stay. This can present your viewers that you’re showing on exhibits and which will result in you being invited as a visitor on extra.” After that, you may wish to “ask the host for an introduction to any of their mates with podcasts which may prefer to function you.”

Having a confirmed course of that you just follow with out fail is essentially the most highly effective approach to make successful of your podcast visitor marketing campaign. Outline your targets and confirm the worth you’ll carry earlier than you do your analysis and begin your outreach. Method, observe up, then put together nicely for each present that has agreed to have you ever on. Observe up some extra to maintain the stream of podcast invites flowing.

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