Thursday, September 29, 2022
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Fundraising Kick: Do not Develop Weary

This situation of the weekly Fundraising Kick appears to have come on the excellent time for subscribers. So I am sharing it right here as nicely.

Fundraising Kick teaching emails are written for busy nonprofit CEOs and my personal teaching purchasers. The purpose is to remind individuals who have full schedules to maintain engaged on main items each week. Because it’s written for CEOs, I check with calling “5 – 10” donors. Clearly, in case your job is devoted to fundraising, you may be calling extra individuals than that every week!

Good morning, Kickers!

As you attain out to your 5 – 10 main present prospects this week, it’s seemingly that they’re the identical 5 – 10 you tried to contact final week. Or the week earlier than that.

Don’t develop weary in calling.

We actually want to protect our minds throughout this “in between” time. You may end up considering “They don’t need to hear from me” or “I’m in all probability bugging them.”

You don’t know that.

The one means you understand in case you’re bugging a donor is once they inform you.

Most of our donors are extraordinarily busy individuals. Beneficiant, however extraordinarily busy. So your constant, dependable makes an attempt to contact them are literally a service. You are attempting to assist them do one other precious factor with their money and time.

So maintain at it. Don’t succumb to the sensation of “I’ll wait till September.” One factor we realized from final yr is that donors give when requested. Donors gave generously even in what we’d come to see because the sluggish instances of the calendar.

So be inspired. Your calls this week matter.

You’ve been Kicked!


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