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Advertising and marketing Listings with a Scrumptious Twist

Baking a recent batch of cookies in a home on the market is a time-honored methodology of creating a kitchen appear extra engaging to consumers. However Tina Newby, an agent with Crew Realty and Funding Options in Tampa Bay, Fla., takes it a step additional, baking banana bread, rolling out Christmas cookies, and cooking delicious vegan tacos.

And he or she does it whereas internet hosting a web-based cooking show-right out of her sellers’ kitchens.

Tina Newby: Home Cooked Real Estate logo

Newby’s present, “Dwelling Cooked Actual Property with Tina Newby,” is on the market to view on Fb and YouTube, and the pleasant, partaking host demonstrates the way to put together a few of her favourite candy and savory dishes-all whereas extolling the various tremendous options of the kitchen-and the home-she is representing.

Newby says the concept of the cooking present got here to her in October 2019. A self-described foodie, she determined to mix her love of cooking along with her love of actual property. “Once you present a house, {one of the} first stuff you do is exhibit the kitchen,” says Newby. “I additionally noticed that video was the best way every thing was shifting. I made a decision I might showcase a kitchen, do some additional advertising and marketing, and share a number of the recipes that I make for my circle of relatives all on the similar time.”

Tina Newby with her Vietnamese spring rolls.

Courtesy of Tina Newby

Tina Newby along with her Vietnamese spring rolls.

With Thanksgiving proper across the nook, Newby determined that the primary episode, which highlighted a 3-bedroom, 2-bath, waterfront home in Hudson Seashore, Fla., would characteristic one in all her favourite vacation desserts-apple dumplings. The consumer preferred the concept a lot that she requested if she might be concerned. Although the consumer finally determined to not seem on digicam, she did focus on a few of her favourite options of the house-such because the customized cupboards within the kitchen-and narrated a brief phase that confirmed off the view of the canal behind the home.

Newby has now filmed 14 episodes of “Dwelling Cooked Actual Property,” garnering hundreds of views. Her hottest episode-one of the Christmas cookie episodes-has racked up over 1,500 views. As views have elevated, sellers have grown rather less camera-shy. “Now that I’ve grown extra widespread, sellers need to seem on digicam with me,” says Newby. “That provides slightly bit of additional work as a result of I’ve to put in writing a script for them.”

Actually, Newby says, your complete manufacturing is sort of a bit extra work than folks may think. The enjoyable, breezy episodes go by in 10- to 30-minute segments. However every episode takes days to provide. Newby estimates that preparation for an episode-going to the shop to buy substances, prepping the substances to be used on the present, and pre-cooking a completed model of the featured dish-can take one to 2 days. The method of filming takes about 4 hours-“relying on what number of errors I make,” she says-and then the kitchen Newby cooked in must be cleaned up as soon as filming is accomplished. After that, modifying the filmed footage into one neat, seamless episode takes a number of extra hours.

“Typically folks ask me how they will do one thing comparable. After I inform them how a lot work is concerned, they are saying, ‘Oh, by no means thoughts,’ ” Newby says with amusing.

Since Newby has no movie crew, she depends on her household to assist her create every episode. Her husband acts as her videographer, her 15-year-old daughter helps to prep the substances, and her 11-year-old daughter helps with the lighting and the cleanup. The entire household works to cart gear and provides to every listing-which embody the utensils and bowls Newby makes use of in each episode to maintain a constant look-and all of them load and unload the automotive. “I might by no means have the ability to do that with out them,” says Newby. “It is actually a household affair.”

The skilled, polished look of the “Dwelling Cooked Actual Property” episodes is all of the extra outstanding contemplating that Newby has no prior TV or broadcasting expertise. She graduated in 2005 from the College of South Florida with a level in Enterprise Administration and Administration, and initially went to work as a enterprise analyst with funding financial institution JPMorgan Chase & Co. After leaving the corporate and spending a number of years as a stay-at-home mother, Newby determined to show to actual property in 2018 and earned her license that very same yr. She joined Florida Luxurious Realty in Trinity, Fla., and gave herself two years to check the waters and begin incomes some identify recognition. Newby found she was keen about actual property and ended up coming in fourth in gross sales quantity at her brokerage in her first yr. She now focuses that very same enthusiasm on the present: “I realized about filming as I went alongside, and I find it irresistible.”

Newby continues to enhance the present, and whereas trying so as to add worth, she ended up making a spin-off: ” Tina Talks.” Initially, Newby started inviting business consultants, equivalent to a mortgage lender and a tax knowledgeable, onto “Dwelling Cooked Actual Property” to share their experience and educate potential consumers. She quickly realized, nevertheless, that showcasing a house and providing recommendation to consumers was making the movies too lengthy and complicated. So she determined to separate the recommendation segments off and create a brand new present. “Tina Talks” debuted in April 2020 with an episode on sustaining monetary well being through the pandemic. Since then, Newby has achieved episodes on forbearance and residential refinancing, tax points, and insurance-and she even has one in-depth episode that outlines the shopping for course of from the start of the search right through closing.

“As a result of we as actual property professionals are within the discipline, there’s lots that we predict is simply frequent sense,” she explains. “However for somebody not within the discipline, shopping for a house might be complicated. And you’ll’t ask the correct questions as a purchaser if you do not have that information.”

Newby plans to proceed rising her enterprise and her model, and merchandising is the subsequent ingredient on her listing. She has obtained a flood of requests from viewers who want to purchase the apron she wears on “Dwelling Cooked Actual Property,” and Newby is wanting into reproducing and promoting the merchandise, with all proceeds going to profit native charity Ladies with Goal, which helps the households of most cancers sufferers.

And naturally, she plans to proceed sharing extra recipes on her cooking present whereas exhibiting off her sellers’ kitchens. “I consider the kitchen is the center of the home,” says Newby. “It is the place conversations occur. I need to present consumers all of the great issues that their household can do in that kitchen.”

As promised, right here is Tina Newby’s recipe for her fan-favorite vegan tacos:



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