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3 of the very best LLHM charity campaigns on JustGiving


In the present day, we’ve acquired three implausible examples of charities who just lately hosted occasion fundraising campaigns on JustGiving for the London Landmarks Half Marathon (LLHM). On this publish, we’re going to share:

  •  Photos and hyperlinks to their campaigns (so you may expertise first-hand what they appeared like)
  • The important thing options every marketing campaign used to make them a hit
  • Tips about how one can take advantage of these options too

The 2021 LLHM befell on 1st August and noticed runners full the 13.1 mile race previous the capital’s high sights, together with the London Eye, St Paul’s Cathedral and the Tower of London.  

Charities and members had been little question thrilled to lastly be participating within the occasion, which was cancelled in 2020 because of the COVID-19 pandemic. 

The occasion this yr is predicted to lift over £6 million for the charities participating – so let’s have a look at how three non-profits did it… 

1. Information Canines

Why it’s such a fantastic Marketing campaign Web page:

  • The principle cowl photograph is a stunning one in every of a canine sporting a LLHM branded bandana, sitting exterior St Paul’s Cathedral. It’s a implausible picture to seize individuals’s consideration and actually hyperlinks the trigger to the occasion. 
  • They’ve included extra nice imagery by importing a number of photos from earlier LLHMs – displaying how concerned they’ve been prior to now – and how a lot enjoyable they’ve had participating! 
  • In the principle description on the web page, they’ve stored the story quick and to the purpose. It completely highlights who they’re, what they do and why individuals ought to help them. Learn extra recommendations on perfecting your marketing campaign story.

2. Leap Confronting Battle

Why it’s such a fantastic Marketing campaign Web page:

  • They’ve included a fundraising goal on the web page to assist preserve the momentum going with their runners as motivation to achieve their fundraising objective.
  • The web page encompasses a actually robust and emotive quote from a service person to spotlight the wonderful work that Leap does. 
  • As an alternative of simply utilizing textual content, they’ve included a picture that breaks down their technique for the following few years, so fundraisers can see precisely how their donations will assist. Learn our on-line FAQs to get recommendations on enhancing your Marketing campaign Web page

3. Tommy’s

Why it’s a fantastic Marketing campaign Web page:

  • Tommy’s are the official companions of the LLHM, so it stands to motive they’d have a tremendous marketing campaign web page! 
  • They’ve a fantastic story space which incorporates movies to get their fundraisers excited, plus an space to spotlight the influence the fundraising and donations can have on the trigger. 
  • The duvet picture of actual fundraisers from a earlier occasion makes supporters actually really feel like they’re a part of Group Tommy’s, growing their motivation for the day and loyalty to the charity. Learn our recommendations on selecting the best photographs to your Marketing campaign Web page.
  • They’ve additionally included details about runners becoming a member of their Strava membership, which is one other nice wat to create a neighborhood really feel for his or her members. Learn our Strava information for charities to study extra about how you should use the health app to develop your fundraising and community-building.
  • Following the occasion, Tommy’s up to date the web page with a heartfelt thanks video. 

Get began along with your Marketing campaign Web page

Already a member of JustGiving? Log in to create and launch your marketing campaign

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